28 March 2019

Campaign says: Hear Well. Stay Vital.

Campaign in the US to promote hearing awareness. Stay engaged, stay vital and enjoy doing what you love, the campaign says.

In the US, the Hearing Industries Association (HIA), in partnership with the Hearing Loss Association of America (HLAA), the American Academy of Audiology (AAA), the Academy of Doctors of Audiology (ADA), and the International Hearing Society (IHS), has launched a public awareness campaign to promote better hearing called “Hear Well. Stay Vital.”

Website and videos

Part of the campaign is the website   www.hearwellstayvital.org. The website helps disprove common myths about hearing loss and provides information on what to expect from a professional audiological exam, providing links to free online hearing tests and smartphone apps that can assist with baseline evaluations.

In a series of videos, the “Hear Well. Stay Vital.” campaign also shows the importance of hearing health to pursuing and staying engaged with activities that ignite your passion, such as dance, music, or enjoying grandchildren. The videos can be seen on the website. The campaign also includes posters different types of graphics and materiel for social media, which can also be found on the website.

Our hearing is important

Hearing plays a major role in our quality of life, from our emotional well-being and physical health to our careers and leisure activities, the campaign states.

It is also documented in several scientific studies that hearing loss is linked to increased risk of dementia, depression, falls and isolation.

Find out more about the campaign: www.hearwellstayvital.org