30 October 2006

Ignorance promotes hearing loss

Far too many young people are unaware that noise can damage their hearing for life. Surveys show that 4 in 10 people aged between 16 and 34 years do not know that turning up the volume on their personal stereo can result in hearing loss.

"Many young people are regularly using MP3 players for long periods of time and are frighteningly unaware of the fact that loud noise can permanently damage your hearing” said Vivienne Michael, chief executive of the British Deafness Research in a press release.

Deafness Research and the Specsavers eye care chain commissioned the study among more than 1,000 Britons about their hearing knowledge and listening habits.

Music and more music

Loud music and noisy environments are part of daily life for most young people.

  • Almost 30 percent of them visit noisy bars, pubs or nightclubs once or twice a week.
  • 14 percent spend up to a staggering 28 hours a week listening to their personal stereo.
  • More than 80 percent have experienced ringing intheir ears after listening to loud music.

Many are completely unaware of the dangers associated with listening to loud music. 38 percent of the respondents stated that they did not know that listening to loud music on a personal stereo, going to loud concerts, playing loud music in the car or working with machinery, can damage their hearing.

"Hearing loss can make life unbearable. It cuts people off from their family and friends and makes everyday communication extremely difficult. We want people to realise that their hearing is as important as their sight and protect their ears against any potential damage”, said Vivienne Michael of Deafness Research, UK.

Source: www.deafnessresearch.org.uk, 24 July, 2006

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